• Create an attractive stand for the Stockholm Furniture Fair 2017 reflecting the brand’s new identity and offer.
  • Show that Horreds had made change and now able to supply furniture for the entire office.
  • Reach a new audience and get architects, interior designers and furniture dealers aware of Horreds as a complete supplier of office and public furniture.


  • Create a bespoke stand with a cohesive expression as well as a calm and harmonious colour scheme.
  • Demonstrate Horred’s overall concept by showing the company’s complete furniture range within a common context. Create an inviting office environment with lounges, conference tables and workstations, which inspire in a creative way show the possibilities of the furniture range.


  • The stand received a very positive response from both architects and retailers.
  • The concept contributed towards a successful brand shift for Horreds.