Miele
For Miele, a family-owned global leader in high-end appliances, maintaining its commitment to quality and innovation has always been key. However, as work habits evolve, Miele recognized the need to rethink its approach to the workplace, balancing its rich heritage with a modern outlook.
- Client
- Miele
- Project complete
- 2024
- Project size
- 1636
- Photographer
- Per Kristiansen
The company’s Stockholm office became the focal point of this transformation, acting as a pilot for a new global design guide that could be adapted across various international markets. Studio Stockholm was brought in as a strategic partner to lead this transformation, tasked with creating an office that not only reflects Miele’s brand values but also sets a new standard for workspaces within the company.
The project involved navigating a complex landscape of requirements and with Miele’s strong identity and focus on long-term sustainability as guiding principles, the challenge was to create a vibrant, dynamic workplace that supports Miele’s journey towards a more flexible and collaborative working model. The result is a cutting-edge office space that not only embodies Miele’s heritage but also sets a new global standard for the brand, blending innovation with timeless quality and creating an inspiring environment where people truly want to be.
Challenge
- Finding a location, and creating a platform, that matches Miele’s evolving brand and meets the demands of their high ambitions.
- Transitioning from a traditional cellular office setup to an activity-based workplace, promoting a more modern way of working post-pandemic.
- Developing a design concept that is scalable and adaptable, serving as a blueprint for other Miele offices worldwide.
Process
- Close collaboration with Miele to deeply understand and integrate the company’s core values, ensuring that every design choice aligns with their identity and ambitions.
- Creating a space where various functions, such as workspaces, service areas, and training facilities, can coexist harmoniously, fostering both productivity and collaboration.
- Selecting materials with meticulous attention to detail, emphasizing authenticity by using high-quality, genuine materials like stone, wood, and metal to mirror Miele’s brand standards.
Result
- A thoughtfully designed office where every aspect is aligned with Miele’s high standards, from the functionality of workspaces to the aesthetic appeal of communal areas.
- A dynamic environment that seamlessly combines office activities, service operations, and training spaces, fostering a sense of energy and purpose within the organization.
- A pilot office in Stockholm that has set a new benchmark for Miele’s global workspaces, providing a flexible design framework that can be tailored to different markets and locations.
