For Miele, a family-owned global leader in high-end appliances, maintaining its commitment to quality and innovation has always been key. However, as work habits evolve, Miele recognized the need to rethink its approach to the workplace, balancing its rich heritage with a modern outlook. The company’s Stockholm office became the focal point of this transformation, acting as a pilot for a new global design guide that could be adapted across various international markets. Studio Stockholm was brought in as a strategic partner to lead this transformation, tasked with creating an office that not only reflects Miele’s brand values but also sets a new standard for workspaces within the company.
The project involved navigating a complex landscape of requirements and with Miele’s strong identity and focus on long-term sustainability as guiding principles, the challenge was to create a vibrant, dynamic workplace that supports Miele’s journey towards a more flexible and collaborative working model. The result is a cutting-edge office space that not only embodies Miele’s heritage but also sets a new global standard for the brand, blending innovation with timeless quality and creating an inspiring environment where people truly want to be.