Challenge

  • Finding a location, and creating a platform, that matches Miele’s evolving brand and meets the demands of their high ambitions. 
  • Transitioning from a traditional cellular office setup to an activity-based workplace, promoting a more modern way of working post-pandemic. 
  • Developing a design concept that is scalable and adaptable, serving as a blueprint for other Miele offices worldwide. 

Process

  • Close collaboration with Miele to deeply understand and integrate the company’s core values, ensuring that every design choice aligns with their identity and ambitions. 
  • Creating a space where various functions, such as workspaces, service areas, and training facilities, can coexist harmoniously, fostering both productivity and collaboration. 
  • Selecting materials with meticulous attention to detail, emphasizing authenticity by using high-quality, genuine materials like stone, wood, and metal to mirror Miele’s brand standards. 

Result

  • A thoughtfully designed office where every aspect is aligned with Miele’s high standards, from the functionality of workspaces to the aesthetic appeal of communal areas. 
  • A dynamic environment that seamlessly combines office activities, service operations, and training spaces, fostering a sense of energy and purpose within the organization. 
  • A pilot office in Stockholm that has set a new benchmark for Miele’s global workspaces, providing a flexible design framework that can be tailored to different markets and locations.