- The building itself, originating from the early 19th century, needed a tailored approach to balance the historic architecture with the requirements of a modern retail space. The floor was leaning significantly and thus had to be corrected.
- The two-floor venue was equipped with a narrow staircase that didn’t attract the customers to explore the second floor.
- The Synsam sub-brand, Ai Eyewear, was to be integrated into the flagship store for the first time, which required strategic as well as creative considerations.
- The area needed detailed planning with regards to the amount of store interior combined with the objective of accomplishing an optimized flow.