When Elgiganten, a premier electronics retailer in the Nordics, decided to relocate part of its operations from Akalla to Kungsholmen, it signaled a strategic shift for the company. In partnership with Studio Stockholm, Elgiganten embarked on the ambitious project of transforming a substantial 2300 square meter area into a vibrant workspace. The newly designed space addresses multiple needs: supporting their numerous stores, facilitating modern working styles, and providing conference and training facilities.
The transformation marked a significant evolution in Elgiganten’s employer branding, resulting in a design that centralizes the needs of employees and introduces a new work style anchored in activity-based environments. Simultaneously, it seamlessly incorporated elements from their retail store design, thereby enhancing brand coherence and identity. Today, Elgiganten’s new office stands as a dynamic testament to its commitment to employees, its brand, and its future growth