Challenge

  • Create the most attractive and inspiring workplace for game developers from all over the world.
  • Refocus DICE’s brand – from the creative, playful upstart to a leading international game studio.
  • Strengthen the possibility of internal innovation.
  • Improve an anonymous office building.
  • Organise and  rationalise a very large office area (15.000 sqm).
  • High security needs.
  • Several internal companies need to co-exist under one roof.
  • Very tight schedule.

Process

  • Assist with the search for and evaluation of potential premises according to the industry’s high demands for sufficient ventilation, cooling, electricity, technical equipment and security.
  • Offer strategic assistance with the agreement for the premises.
  • Perform a strategic analysis with workshops, employee performance surveys and interviews to identify needs and challenges.
  • In each room create a subtle, spatial experience that challenges conventions, benefits creativity and mirrors the brand’s strength.
  • With the help of lighting, build an expectation of going into another reality, creating a desire to get into the heart of the company.
  • Optimise workspaces to make it easy for colleagues to remain focused on their work.
  • Create ample space for social interaction.
  • Form an internal reference group who communicate and promote employee’s ideas and experiences during the entire project.

Result

  • A world-class international gaming studio which strengthened DICE’s employer branding.
  • The office has become a hot topic in the gaming industry and has created hype about DICE as a workplace.
  • A creative workspace which promotes innovation, knowledge, participation and productivity.
  • Very flexible office space – the entire office can be utilised to the max, whatever the size of the group.
  • The bar has become an attractive meeting spot for staff and their friends.
  • Increased internal efficiency and production rate.
  • The project was awarded first place in the competition “Sweden’s best-designed office in 2016”.