
Svenska Spel
As the pandemic swept across the globe, Svenska Spel, located in Visby, was faced with a major challenge. How could they, while adjusting to new conditions, continue to attract top tech talent and emphasize their customer-centric values in premises that were seen as out of date?
- Client
- Svenska Spel
- Location
- Visby
- Photographer
- Per Kristiansen
The answer came in the form of a strategic partnership with Studio Stockholm, sparking a transformative journey from an outdated office to an innovative workspace that not only solved immediate challenges but also became a beacon for future talent. The transformation was far from a simple facelift; it was about creating an environment that fosters collaboration, showcases the company’s tech-savvy nature, and ultimately, manifests their commitment to improving the gaming experience for their customers.
Central to this transformation was a deep-rooted emphasis on sustainability, ensuring that the property was not just refurbished, but rejuvenated in a manner that extended its lifespan and resonated with a forward-thinking, environmentally-conscious ethos.












Challenge
- Adapting to the post-pandemic work environment while enhancing Svenska Spel’s attractiveness as an employer in the competitive tech sector.
- Embedding Svenska Spel’s customer-centric approach into the physical workspace while effectively utilizing the existing space to promote modern work methods.
- Addressing initial misperceptions of the project as a simple refurbishment, instead of a complete workspace transformation.
Process
- The development of a comprehensive transformation strategy expanded upon Svenska Spel’s preliminary analysis.
- Promoting greater interaction between floors, introducing a diverse range of work environments, and unveiling previously hidden operations to the forefront.
- Utilizing local materials from Gotland to create an authentic yet modern environment.
Result
- Positive feedback from employees, with an observed increase in productivity.
- Successfully attracting talent from beyond Stockholm and Visby, leveraging the transformed workspace.
- A disconnection of 2000 sqm without loss or perceived lack of space, creating a long-term economic benefit.
- The project demonstrated how a building, initially thought to be beyond its prime, could be transformed into a modern, sustainable workspace, extending its usability for years to come.

