Pembroke
For an international real estate advisor like Pembroke, its own office is not just important for employees, but vital for its brand and business. Therefore, practicing what one preaches – and creating a credible product in relation to their clients – was the starting point in the design of their new Stockholm office.
- Client
- Pembroke
- Location
- Norrmalm, Stockholm
- Project start
- 2022
- Project complete
- 2023
- Project size
- 400 sqm
- Photographer
- Per Kristiansen
With Studio Stockholm acting as both architect and interior architect, a journey began to manifest Pembroke in physical form. The result is an activity-based office with optimized work processes to enhance well-being, creativity, and productivity. This is achieved within an open and supportive atmosphere, fostering knowledge sharing for the development of all employees, and bridging Pembroke’s global presence with the local Swedish market through a design that speaks both globally and locally.
Challenge
- Establishing an environment for a global company to manifest its core principles, while harmonizing local nuances with a global outlook.
- Overcoming the constraints of a tight schedule and addressing pandemic-related uncertainties, particularly in material deliveries and logistics.
- Ensuring the reflection of Pembroke’s professional corporate standards while also boosting creative exploration.
Process
- Initial analytical work through in-depth interviews with the steering group and employees to establish a unified vision.
- Programming based on Pembroke’s needs, followed by drawings of optimized flows and floor plans.
- Integrating the office environment with the urban expression of the outdoor environment, ensuring a cohesive and engaging experience.
Result
- An activity-based office where every detail, from the coffee pantry to lounges, exudes high quality and thoughtful design.
- Successfully fulfilling the initial vision by creating an office that clearly reflects Pembroke’s brand and identity, with an emphasis on long-term sustainability.
- An office that succeeds in bridging and uniting Pembroke’s global position with the local Swedish market – while also serving as inspiration for the company worldwide.
