“We have taken advantage of the pre-existing assets of the building, like using the courtyard as a light source so that no matter where you are in the building, there’s natural light. We have also preserved the industrial heritage of the building, while adding value through features that modern tenants can use, such as the rooftop bar”

Alessandro Cardinale, partner and architect at Studio Stockholm

“We have enhanced the property with innovative elements and ideas; deciding to use the new courtyard as a light source ensured that no matter where you are in the building, there’s natural light. And although we also added value through features that modern tenants can use, such as the rooftop bar, we preserved the industrial heritage of the building throughout the whole process”

Alessandro Cardinale

“The FENIX project encapsulates what we do best as a studio: develop an attractive and top modern building under complex conditions, where through understanding the intricacies of our client’s business, we’re able to be innovative and problem-solve to produce a visually appealing and functional result for both the tenant and the city”

Alessandro Cardinale

“Studio Stockholm entered the process early on and quickly became a valuable strategic partner in the innovative and unique process of creating FENIX. Through both creative and solution-oriented perspectives, they have succeeded in creating modern, flexible and international-standard office environments. FENIX has a strong concept that seamlessly combines the modern office with the property’s industrial past”

Mikael Freudmann, CEO, Scius Partners

Challenge

• Accomplishing a modernisation – both external and internal – of a decommissioned property in poor conditions, without compromising its industrial heritage and expression.
• To optimize spaces and create a flexible product that meets today’s requirements for a modern office building, while simultaneously catering to various tenants’ purposes and scenarios, adaptable over time.
• To make the property attractive to tenants seeking a state-of-the-art office space, a product on par with central business district.
• Managing both development and launch during times of a pandemic.

Process

• Led by Studio Stockholm, intensive collaboration with property owners, project teams, and contractors focused on transforming unused spaces into dynamic offices and communal areas, all under the strong Fenix concept.
• Implementation of a product development process, complemented by a steadfast role as client representative and concept guardian, ensuring the project adheres to its vision and quality standards.
• Development of detailed marketing materials and establishment of a project office for collaboration, along with active viewings for potential tenants and their representatives to stimulate interest and understanding.
• Continuous refinement of the final product, emphasizing quality and sustainable solutions, including the integration of art to create an inspiring environment.

Result

• Elevating the entire Hagastaden neighborhood, FENIX has become a key factor in transforming the area, attracting a diverse range of new tenants.
• Nearly fully leased, the property demonstrates its market appeal and demand, with tenants choosing FENIX with their heart, seeking more than just space.
• As a flexible and adaptive product, FENIX stands out in a rapidly changing world, becoming a new landmark that enhances Hagastaden’s identity and prestige.
• Competing on an international level, comparable to central business districts, FENIX sets a new standard for modern, innovative properties in the Swedish market.