Elgiganten
When Elgiganten, a premier electronics retailer in the Nordics, decided to relocate part of its operations from Akalla to Kungsholmen, it signaled a strategic shift for the company. In partnership with Studio Stockholm, Elgiganten embarked on the ambitious project of transforming a substantial 2300 square meter area into a vibrant workspace.
- Client
- Elgiganten
- Location
- Franzéngatan 6, Kungsholmen
- Project start
- 2021
- Project complete
- 2022
- Project size
- 2300 sqm
- Photographer
- Per Kristiansen
The newly designed space addresses multiple needs: supporting their numerous stores, facilitating modern working styles, and providing conference and training facilities.
The transformation marked a significant evolution in Elgiganten’s employer branding, resulting in a design that centralizes the needs of employees and introduces a new work style anchored in activity-based environments. Simultaneously, it seamlessly incorporated elements from their retail store design, thereby enhancing brand coherence and identity. Today, Elgiganten’s new office stands as a dynamic testament to its commitment to employees, its brand, and its future growth
Challenge
- Implementing cost-effective solutions to achieve a high-quality, multifunctional office environment.
- Constructing a versatile workspace that meets an array of diverse needs while ensuring Elgiganten’s unique brand identity is included into every aspect.
- Overcoming logistical challenges presented by the building infrastructure.
Process
- The project adhered to Studio Stockholm’s process, from the initial strategy and analysis phase through to the final follow-up.
- Programming based on thorough brand analysis as well as working practices and the needs of employees.
- Using color creatively was an essential and cost-efficient strategy to bring about significant change.
Result
- A true embodiment and reflection of Elgiganten’s brand, values, and priorities, signifying a strategic shift from an employer branding and recruitment perspective.
- An update in working methods with a focus on activity-based environments, as well as the incorporation of multifunctional spaces such as conference areas and a showroom for their Epoq kitchen range.
- A design that gives a nod to Elgiganten’s stores, integrating recognizable elements such as their color schemes, wooden materials, and generous ceiling heights.
