Elgiganten

When Elgiganten, a premier electronics retailer in the Nordics, decided to relocate part of its operations from Akalla to Kungsholmen, it signaled a strategic shift for the company. In partnership with Studio Stockholm, Elgiganten embarked on the ambitious project of transforming a substantial 2300 square meter area into a vibrant workspace.

Client
Elgiganten
Location
Franzéngatan 6, Kungsholmen
Project start
2021
Project complete
2022
Project size
2300 sqm
Photographer
Per Kristiansen

The newly designed space addresses multiple needs: supporting their numerous stores, facilitating modern working styles, and providing conference and training facilities.

The transformation marked a significant evolution in Elgiganten’s employer branding, resulting in a design that centralizes the needs of employees and introduces a new work style anchored in activity-based environments. Simultaneously, it seamlessly incorporated elements from their retail store design, thereby enhancing brand coherence and identity. Today, Elgiganten’s new office stands as a dynamic testament to its commitment to employees, its brand, and its future growth

Challenge

  • Implementing cost-effective solutions to achieve a high-quality, multifunctional office environment.
  • Constructing a versatile workspace that meets an array of diverse needs while ensuring Elgiganten’s unique brand identity is included into every aspect.
  • Overcoming logistical challenges presented by the building infrastructure.

Process

  • The project adhered to Studio Stockholm’s process, from the initial strategy and analysis phase through to the final follow-up.
  • Programming based on thorough brand analysis as well as working practices and the needs of employees.
  • Using color creatively was an essential and cost-efficient strategy to bring about significant change.

Result

  • A true embodiment and reflection of Elgiganten’s brand, values, and priorities, signifying a strategic shift from an employer branding and recruitment perspective.
  • An update in working methods with a focus on activity-based environments, as well as the incorporation of multifunctional spaces such as conference areas and a showroom for their Epoq kitchen range.
  • A design that gives a nod to Elgiganten’s stores, integrating recognizable elements such as their color schemes, wooden materials, and generous ceiling heights.

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118 46 Stockholm, Sweden

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