Dice HQ / EA Games
The transition of the once emerging gaming marvel into a world class international gaming studio meant that the move from the spectactular ‘Glashuset’ in Slussen to an ordinary office building in Södermalm’s ‘Fatburen’ was as much about the embodiment of the entire brand as it was a physical move.
- Client
- DICE/EA Games; Aareal Bank
- Location
- Kv Fatburssjön 10, Södermalm, Stockholm
- Project start
- 2014
- Project complete
- 2016
- Photographer
- Per Kristiansen
- Project size
- 15 000 sqm
- Lighting design
- Node Ljusdesign
- Architect
- Studio Stockholm
In this project Studio Stockholm acted both as the landlord’s architectural representation for principal drawings as well as the tenant’s own design architect.
Challenge
- Create the most attractive and inspiring workplace for game developers from all over the world.
- Refocus DICE’s brand – from the creative, playful upstart to a leading international game studio.
- Strengthen the possibility of internal innovation.
- Improve an anonymous office building.
- Organise and rationalise a very large office area (15.000 sqm).
- High security needs.
- Several internal companies need to co-exist under one roof.
- Very tight schedule.
Process
- Assist with the search for and evaluation of potential premises according to the industry’s high demands for sufficient ventilation, cooling, electricity, technical equipment and security.
- Offer strategic assistance with the agreement for the premises.
- Perform a strategic analysis with workshops, employee performance surveys and interviews to identify needs and challenges.
- In each room create a subtle, spatial experience that challenges conventions, benefits creativity and mirrors the brand’s strength.
- With the help of lighting, build an expectation of going into another reality, creating a desire to get into the heart of the company.
- Optimise workspaces to make it easy for colleagues to remain focused on their work.
- Create ample space for social interaction.
- Form an internal reference group who communicate and promote employee’s ideas and experiences during the entire project.
Result
- A world-class international gaming studio which strengthened DICE’s employer branding.
- The office has become a hot topic in the gaming industry and has created hype about DICE as a workplace.
- A creative workspace which promotes innovation, knowledge, participation and productivity.
- Very flexible office space – the entire office can be utilised to the max, whatever the size of the group.
- The bar has become an attractive meeting spot for staff and their friends.
- Increased internal efficiency and production rate.
- The project was awarded first place in the competition “Sweden’s best-designed office in 2016”.
