Challenge
•  Activate a neglected office volume placed above a large shopping center, with an unclear identity.
•  Compete with a high local vacancy rate and an area still in the process of developing and blooming beyond its retail function.
•  Expanding Create a compelling and independent office destination that is both physically and conceptually separate from the retail brand below.

Process
•  Distinctive concept development to set the tone for a separate, elevated identity while maintaining a connection to the surrounding area.
•  Emphasizing office entrances to stand out from the galleria entrances.
•  Establishment of two adaptable concepts – Zen and Funky – allowing tenants to explore their identity while maintaining a consistent base design standard throughout.
•  Reimagination of the terrace experience with custom-built zones for work, wellness, and social interaction – from yoga and outdoor meetings to art installations.
•  Creating a brand and marketing material to support the storytelling and holistically describe the project.
•  Creating a showroom as a platform for meetings and viewing of the premises.

Result
•  A clear new narrative for the property that redefines the perception of its location and offers an attractive, differentiated alternative in the local office market.
•  Growing interest from the market with early recognition of the property’s potential and a shared understanding of its value proposition.
•  Transformation started with the refurbishment plans.