Synsam opens Europe’s largest eyewear store – designed by Studio Stockholm

March 13, 2019

Sweden’s leading optical chain, Synsam, opens its flagship store today on Norrmalmstorg in central Stockholm. Studio Stockholm has transformed the 700 square-metre premises, previously occupied by McDonalds, into Europe’s largest eyewear store.

“Together with the Studio Stockholm architecture firm we have taken the Synsam concept a design level further through this flagship store that offers customers Eye Health and Eye Fashion under one roof. Our opticians have in-depth knowledge of eye health and our style experts have a unique feel for our handpicked range of the world’s leading brands. It is important for us to satisfy the consumer‘s needs, adapted to each and everyone’s lifestyle,” concludes Marina Kereklidou, Creative Director at Synsam. 

 

Fore more information please visit our press room

News

The Real Meetings Summit

Will we see you in Helsingborg? The Real Meetings Summit is just around the corner, and Studio Stockholm Arkitektur’s Alessandro Cardinale will be attending. With a strong line-up of distinguished speakers, insightful roundtable discussions, unique networking opportunities, and engaging activities,...

Read more

Fastighetskvinnan

We are very happy and proud that Marie Holmberg will be one of the speakers at Fastighetssveriges important event Fastighetskvinnan, taking place on September 2nd at Berns Salonger in Stockholm. At 13:05, Marie Holmberg  – Studio Director, Partner, and Architect...

Read more

Great days in Visby!

Almedalen truly is a unique arena for meetings, inspiration, and knowledge sharing. Karolina Nyström and Vanna Gunnarsson from Studio Stockholm Arkitektur took part in several engaging discussions and talks. A big thank you to Atrium Ljungberg, New Property, Breakit and...

Read more

A sneak peek from last week’s event at Länsförsäkring Kronoberg’s new headquarters!

Studio Stockholm Arkitektur won the competition for the expansion and renovation of Länsförsäkring’s property at Stortorget in Växjö. The project included a new expansion of the courtyard and a comprehensive transformation of the existing building – resulting in fantastic new...

Read more

Studio Stockholm Arkitektur AB
Repslagargatan 17 B
118 46 Stockholm, Sweden

Studio Stockholm Arkitektur AB
©Copyright 2025