Challenge

  • The existing entrances in the area are not connected conceptually and give a sprawling impression.
  • The entrances need to be more welcoming and inspiring for visitors.

Process

  • Create an activity-based entrance concept that makes each entry unique while simultaneously giving the area a cohesive, conceptual red thread.
  • Develop a conceptual tool kit that will make it possible to place and design each entry in accordance to its unique functions.

Result

  • Winning proposal.