In late September 2018, mobile operator Tre (Three) moved into its new premises on Entrétorget 5, across from the Globe (Globen) arena in Stockholm’s Söderstaden. Studio Stockholm has been responsible for the interior design and been a strategic advisor throughout the entire project, which began with a search for premises in 2015. Through our initial analyses we quickly came to the conclusion that Tre, with its growth rate, would require about 15,000 square metres, in its own, optimised building. The next step in the process was to identify and understand the typical Tre employee and what their current and future needs would be. Being able to offer the very best work environment, regardless of professional role and personality, was essential in order to deliver the ultimate solution for both the company and its employees. Needs assessments have resulted in a building full of optimised solutions and easy flexibility within the building’s 15,000 square metres.
The concept is based on characteristics that are typical for those working at Tre – they are lively, forward-looking, young, sporty and healthy, with international diversity. The typical Tre traits have been translated into a design language to achieve the right decor. Weekday Celebration is the key concept – something that occurs when everyone is engaged, and it is this feeling that should infuse the new office. The interior design concept is characterised by digital solutions, a robust choice of materials such as concrete flooring, solid wood and galvanised steel, as well as unexpected details like multi-coloured climbing ropes and LED cables. The raspberry red staircase was part of the concept early on, as the lifeblood that connects every part in this long and narrow 14 storey-high building.