When the opportunity arose to create a new building on one of Stockholm’s most central and exclusive locations a fine balance had to achieved to create a contemporary structure which would fit into its classical surroundings as well as fulfill the potential of this extraordinary retail environment.

The retail space places high demands on both original interior fittings as well as creating a new intriguing space to both sell as well as promote a brand to the high demands of the modern consumer encapsulated within a unique shopping experience.

This high demand is made even more complex when faced with the challenge of designing both a lasting exterior architectural impression as well as creating a multi-functional advertising tool for an ever-evolving retail platform.